

How Amazon Can Help B2B Sellers Put the Customer First (Part 2)
Image by Freepik In our last article , we talked about the massive, rapid growth of Amazon Business, how they achieved such growth, and...
Oct 5, 20235 min read


How Amazon Can Help B2B Sellers Put the Customer First (Part 1)
Image by vector4stock on Freepik.com In case you haven’t been paying attention, there’s a huge revolution in B2B Ecommerce that’s...
Sep 26, 20234 min read


How to Win Repeat Business on Amazon
Photo Credit: RawPixel.com We often talk about how B2B manufacturers can leverage Amazon to reach new customers and drive incremental...
Sep 21, 20234 min read


Do Traditional B2B Products Really Sell on Amazon?
Photo by Birmingham Museums Trust on Unsplash There's a perception in B2B circles that the only products that sell well on Amazon are...
Sep 19, 20234 min read


How to Remove Unauthorized Amazon Resellers and Regain Brand Control
Amazon has grown to become the largest online marketplace in the world, with E-commerce sales reaching nearly $750 billion in 2023 . This...
Sep 14, 20234 min read


Manufacturers and Brands: Is Your Amazon 3P Program Profitable?
Your selling approach and tight management are key to maximizing profitability in the Amazon marketplace. In our travels across the...
Sep 12, 20236 min read


How to Create a 1P/3P Hybrid Program on Amazon Business
B2B sellers on Amazon who go the 1P route—i.e. Vendor Central where you sell on Amazon using a traditional wholesale model—often feel a...
Sep 7, 20234 min read


5 Steps to Optimizing B2B Sales on Amazon
Let’s say you’re an industrial supplies manufacturer who’s been selling your products through traditional B2B channels for decades. Over...
Sep 5, 20235 min read


Four Steps to Analyzing Your Competition on Amazon
Gaining visibility on Amazon has gotten increasingly challenging over the years. For many manufacturers, Amazon represents a new...
Aug 18, 20233 min read


6 Steps to Protecting Your Brand on Amazon
One of our favorite (and most eyebrow-raising) things to do with executives at brands and manufacturers is to search their product name...
Aug 1, 20235 min read


Seizing your Amazon Destiny: How Manufacturers & Brands Can Take Control on the #1 Search Engine
Whether your business sells products to consumers or businesses, there is little denying we are living in the age of Amazon. Amazon now...
Aug 1, 20237 min read


Amazon Business: The Brutal Reality (Opportunity!) for Manufacturers & Brands
One of the top takeaways from Jim Collin’s seminal business book, “Good to Great,” is the observation that “Great” companies—those that...
Aug 1, 20236 min read


Driving Visibility on Amazon: How to Stand Out on the World’s #1 Search Engine
When Jeff Bezos started Amazon in 1994, he launched the innovative E-commerce site intending to become the “everything store.” He wanted...
Aug 1, 20236 min read


Why Amazon Is a Great First Step for B2B E-commerce
Here’s an interesting stat for you: B2B E-commerce is expected to hit $1.8 trillion by 2023, but that is only going to make up about 17...
Aug 1, 20234 min read


The Distributor’s Business Case for Selling on Amazon
When it comes to selling on Amazon Business, many distributors often scratch their heads, unsure if it’s a competitor to their business...
Jul 24, 20233 min read


Amazon Is Not a Strategy
Smart brands know they need to stay in front of their customers, wherever their customers go. And in today’s world, that means being on...
Jul 24, 20234 min read


How Manufacturers Can Harness the Power of Amazon
Unless you’ve been living under a rock for the past 20 years or so, you probably already know that Amazon has emerged as the dominant...
Jul 12, 20234 min read


Amazon 1P vs. 3P - Should You Shift Your Approach?
Manufacturers and Brands have multiple choices in how they sell on Amazon ( at least for the time being ) - your decision now either...
Jul 5, 20238 min read


Eliminating Channel Conflict on Amazon
How to seize control, drive revenue, and put the world’s #1 marketplace to work for you - without channel conflict! Amazon continues its...
Jan 30, 20238 min read